Fussy

£££ Price Range

4.5

The refillable deodorant that actually works.

Brand Ethos

Fussy believes that sustainable choices shouldn't mean compromising on performance. They've obsessed over their formula to prove that eco-friendly can also be highly effective.

Ingredient Philosophy

Fussy uses a probiotic formula that works with your skin's natural microbiome. Their products are free from aluminum, parabens, and synthetic fragrances, using only naturally-derived ingredients.

Visit Fussy Website

Sustainability Features

Refillable System Vegan Certified Cruelty-Free Carbon Neutral

Best For

Those wanting probiotic skincare benefits
People who've struggled with natural deodorant before
Anyone seeking proven performance
Those who appreciate modern, minimalist design

Avoid If

You're on a tight budget
You prefer completely plastic-free options
You want a very wide scent selection

About Fussy

Fussy entered the market with a bold claim: they’d created a natural deodorant that actually works as well as conventional ones. Founded by entrepreneur Matt Kennedy, the brand has built a cult following thanks to its innovative probiotic formula and sleek design aesthetic.

The Probiotic Difference

What sets Fussy apart is their use of probiotic technology. The formula contains millions of good bacteria that actively combat odour-causing bacteria on your skin. This isn’t just masking smell - it’s addressing the root cause.

The science behind it is fascinating: your armpit has its own microbiome (yes, really), and when this gets disrupted, odour-causing bacteria can flourish. Fussy’s probiotics help restore balance.

The Formula

Key ingredients include:

Probiotic cultures for active odour fighting
Bamboo powder for moisture absorption
Shea butter for skin nourishment
Natural essential oils for scent

All Fussy products are vegan and cruelty-free, developed without animal testing.

Our Experience

In our extensive testing, Fussy impressed us with its longevity. Where some natural deodorants fade by lunchtime, Fussy kept us fresh well into the evening. The application is creamy and pleasant, though the refill insertion takes a moment to master.

The case design is genuinely beautiful - available in muted tones that wouldn’t look out of place in a design magazine. The refills click in satisfyingly and the whole experience feels premium.

Price Point

Fussy sits at the higher end of the natural deodorant market. The initial case plus refill costs more than Wild, but the refills are competitively priced if you subscribe. Consider it an investment in both performance and sustainability.

Sustainability Credentials

While the case uses recycled plastic (not as eco-pure as aluminium), the refills are made from bamboo pulp and are home-compostable. Fussy is carbon neutral and donates to environmental charities with each purchase.