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Wild

££ Price Range
4.6

Refillable natural deodorant. Good for you, good for the planet.

Brand Ethos

Wild was founded with a mission to eliminate single-use plastic from bathrooms. They believe that small changes in daily routines can make a massive environmental impact when millions of people participate.

Ingredient Philosophy

All Wild products are aluminum-free, using natural ingredients like tapioca starch, coconut oil, and sodium bicarbonate alternatives. They work with your body's natural processes rather than blocking them.

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Sustainability Features

Plastic-Free Packaging Refillable System Vegan Certified Cruelty-Free Carbon Neutral

Best For

  • Eco-conscious consumers
  • Those who love variety in scents
  • People wanting a subscription option
  • Gift-givers looking for stylish packaging

Avoid If

  • You prefer traditional stick formats
  • You need clinical-strength protection
  • You're sensitive to baking soda

About Wild

Wild burst onto the UK deodorant scene in 2019 with a simple but revolutionary idea: what if your deodorant could be as kind to the planet as it is to your body? Founded by Charlie Sheryn and Freddy Ward, the brand has quickly become a favourite among eco-conscious consumers.

What Makes Wild Different

The star of the show is their refillable system. You purchase a beautifully designed aluminium case once (available in various colours and finishes), then subscribe to receive biodegradable refill pods delivered through your letterbox. It’s convenient, reduces plastic waste by 99%, and looks gorgeous on your bathroom shelf.

The Formula

Wild’s deodorant formula relies on:

  • Tapioca starch to absorb moisture
  • Coconut oil for smooth application
  • Beeswax (they also have vegan options) to help the product glide on
  • Natural fragrances from essential oils

They’ve developed a baking soda-free range for those with sensitivity issues, using magnesium hydroxide instead.

Our Experience

In our testing, Wild performed admirably for light to moderate sweaters. The scent range is impressive - from zesty Orange & Neroli to calming Jasmine & Mandarin Blossom. Application is smooth, drying time is quick, and the refill system genuinely makes you feel good about your purchase.

The main consideration is that, like all natural deodorants, Wild won’t stop you sweating (that would require aluminum). It neutralises odour effectively, but if you need clinical-strength wetness protection, you may want to look elsewhere.

Sustainability Deep Dive

Wild doesn’t just talk the talk. They’re certified B Corp, carbon neutral, and work with Ocean Generation to fund plastic removal from oceans. Each refill saves approximately 30g of plastic compared to a traditional deodorant stick.

Wild Products (22)