Fresh

The Fresh Family

Fresh scents are the clean, light options that work everywhere. They evoke crisp linens, ocean air, and that just-showered feeling.

What Makes Fresh Scents Special

The fresh family includes:

• Aquatic: Ocean, sea salt, water
• Cotton/Linen: Clean laundry, soft fabrics
• Green: Cucumber, aloe, garden freshness
• Ozonic: Rain, thunderstorms, clean air

Character Profile

Fresh fragrances tend to be:

• Light: Never overwhelming
• Clean: Professional and universally acceptable
• Versatile: Work in any setting or season
• Safe: Unlikely to offend anyone

When to Wear Fresh

Fresh scents shine in:

• Professional environments: Office-appropriate
• Active settings: Gym, outdoor activities
• All seasons: Year-round reliability
• Close quarters: Won’t overwhelm others

Best Fresh Deodorants

Our top picks for fresh lovers:

• Wild Fresh Cotton & Sea Salt: The ultimate clean scent
• Wild Ocean Mist: Aquatic and invigorating
• Wild Thunderstorm: Ozonic and energising
• Wild Elderflower & Cucumber: Garden-fresh
• Wild Mint & Aloe Vera: Cool and refreshing

Fresh vs Citrus

Both are “light” but with different characters:

• Fresh: Clean, aquatic, airy
• Citrus: Zesty, fruity, energising

Many products combine both - like sea salt with citrus notes.

Tips for Fresh Scent Lovers

1. Perfect for layering: Fresh deodorant won’t clash with other products
2. Office staple: Keep fresh options for professional settings
3. Gym-ready: Light scents work well for exercise
4. Hot weather hero: When heavy scents feel like too much
5. Crowd-pleaser: Safe choice when you’re unsure what others prefer