The Wild Deodorant Starter Guide: Everything You Need to Know

Wild has rapidly become one of the UK’s most popular natural deodorant brands, and for good reason. Their refillable system, effective natural formula, and wide range of scents have converted thousands of people to eco-friendly deodorant.

If you’re considering making the switch to Wild, or you’ve just received your first case and aren’t sure where to start, this guide covers everything you need to know.

What Makes Wild Different?

Wild stands out in the natural deodorant market for several reasons:

The Refillable System

Unlike traditional deodorants where you throw away the entire container when finished, Wild uses a reusable aluminium case with compostable bamboo pulp refills. You buy the case once, then simply order refills when you run out.

This system has helped Wild save over 100 tonnes of single-use plastic from entering landfills—and that number grows daily.

Natural, Effective Formula

Wild’s formula is:

• Aluminium-free — No antiperspirant action, but effective odour control
• Paraben-free — No potentially harmful preservatives
• Cruelty-free — Never tested on animals
• Vegan — No animal-derived ingredients

Despite being natural, Wild delivers genuine all-day freshness that rivals conventional deodorants.

Impressive Scent Range

From fresh citrus to warm vanilla, Wild offers one of the widest scent selections in the natural deodorant market. They regularly release new seasonal and limited-edition fragrances, keeping things interesting for loyal customers.

What’s Inside Wild Deodorant?

Understanding what you’re putting on your skin matters. Here’s what Wild contains and why:

Key Ingredients

Ingredient	Purpose
Tapioca Starch	Absorbs moisture, keeps you feeling dry
Sodium Bicarbonate	Neutralises odour-causing bacteria
Coconut Oil	Moisturises and has natural antibacterial properties
Shea Butter	Soothes and conditions skin
Candelilla Wax	Gives the product its solid form (vegan alternative to beeswax)
Essential Oils	Provide natural fragrance

What Wild Doesn’t Contain

• Aluminium salts (no sweat-blocking action)
• Parabens
• Sulphates
• Artificial fragrances
• Phthalates
• Palm oil

For those with sensitive skin, Wild also offers a Sensitive range that replaces baking soda with gentler alternatives.

How to Use Wild Deodorant

Getting Started

1. Unbox your case — Your Wild case arrives with your first refill already inserted
2. Twist the base — Turn the bottom of the case clockwise to push the deodorant up
3. Apply to clean, dry skin — 2-3 swipes per underarm is usually sufficient
4. Allow to absorb — Give it 30 seconds before getting dressed

Application Tips

• Apply after showering — Clean skin allows the deodorant to work most effectively
• Don’t over-apply — More product doesn’t mean more protection
• Wait after shaving — If you shave your underarms, wait a few hours before applying to avoid irritation
• Reapply if needed — During the transition period or on very hot days, a midday top-up can help

How to Refill Your Wild Case

When your current refill runs out, replacing it is straightforward:

Step 1: Remove the Empty Refill

Twist the base of your case to push up any remaining product. Then grip the empty refill and pull it out of the case. It should slide out easily.

Step 2: Clean the Case (Optional)

If there’s any residue in your case, wipe it out with a damp cloth. This keeps your case fresh and ensures the new refill sits properly.

Step 3: Insert the New Refill

Take your new refill out of its compostable pouch. Align it with the case opening and push it in until it clicks into place.

Step 4: You’re Ready

Twist the base to push up the deodorant, and you’re good to go. The whole process takes about 30 seconds.

Pro tip: Keep your refills in their pouches until you’re ready to use them—this keeps them fresh and prevents them from drying out.

Popular Wild Scents

Wild’s range includes something for everyone. Here are some of their most popular options:

Fresh & Clean

• Fresh Cotton & Sea Salt — Clean, airy, universally appealing
• Mint & Aloe Vera — Cooling and refreshing
• Thunderstorm — Crisp, ozone-like freshness

Citrus & Fruity

• Orange & Neroli — Bright, uplifting citrus
• Pink Grapefruit & Lime — Zesty and energising
• Juicy Mango — Sweet tropical fruit

Floral

• Jasmine & Mandarin Blossom — Elegant floral with citrus notes
• Cherry Blossom — Soft, romantic floral
• Honey & Cactus Flower — Warm floral with honey sweetness

Warm & Cosy

• Coconut & Vanilla — Creamy tropical warmth
• Sandalwood & Cedar — Grounding woody notes
• Caramel Latte — Indulgent coffee-shop vibes

For Sensitive Skin

Wild’s Sensitive range uses magnesium instead of baking soda, making it suitable for those who react to sodium bicarbonate.

Explore our Wild product reviews for detailed breakdowns of individual scents.

The Transition Period

If you’re switching from conventional antiperspirant to Wild (or any natural deodorant), expect an adjustment period.

What Happens During Transition

Your body has been using antiperspirant to block sweat glands—potentially for years or decades. When you stop, your body needs time to recalibrate:

Week 1-2: You may sweat more than usual and notice stronger odour. This is normal.

Week 2-3: Sweating typically normalises as your body adjusts.

Week 3-4: Most people find their natural deodorant becomes fully effective.

Tips for a Smoother Transition

1. Start on a weekend — Give yourself time to adjust without work pressure
2. Stay hydrated — Proper hydration helps regulate sweating
3. Wear breathable fabrics — Natural fibres like cotton help manage moisture
4. Keep Wild handy — Reapply as needed during the transition
5. Be patient — The transition is temporary

For more detailed guidance, see our complete guide to switching to natural deodorant.

Why Wild Has Become So Popular

Wild’s explosive growth isn’t accidental. Several factors have driven their success:

Genuine Effectiveness

Natural deodorants have historically had a reputation for underperformance. Wild changed that perception by creating a formula that actually works for most people. Word-of-mouth from satisfied customers has been their biggest growth driver.

Accessible Sustainability

Wild makes eco-friendly choices easy. You don’t need to visit a specialist shop or make your own deodorant—Wild delivers refills to your door on a schedule that works for you.

Beautiful Design

The aluminium cases are genuinely attractive bathroom items. Available in multiple colours and patterns, they’re products people are proud to display.

Responsive to Feedback

Wild consistently improves based on customer feedback. When users requested gentler formulas, they developed the Sensitive range. When people wanted more scent variety, they expanded their offerings.

Subscription Convenience

Wild’s subscription model means you never run out. Set your delivery frequency, and refills arrive automatically. You can pause, skip, or cancel anytime.

Is Wild Right for You?

Wild is an excellent choice if you:

• Want to reduce plastic waste
• Prefer natural ingredients
• Are looking for effective odour control (not sweat blocking)
• Enjoy having scent options
• Appreciate subscription convenience

Wild might not be ideal if you:

• Need clinical-strength sweat reduction (consider antiperspirants instead)
• Have very sensitive skin that reacts to baking soda (try Wild Sensitive)
• Prefer completely unscented products (Wild’s “unscented” still has a subtle natural smell)

Getting Started with Wild

Ready to try Wild? Here’s how to begin:

The Starter Set

Wild’s starter sets include:

• One reusable aluminium case (choose your colour)
• Your first deodorant refill (choose your scent)
• Information card with usage tips

This is the most cost-effective way to begin your Wild journey.

Subscription vs One-Time Purchase

You can purchase Wild as a one-off or subscribe for regular refill deliveries. Subscription offers:

• 20% discount on refills
• Free delivery
• Flexibility to pause, skip, or cancel

Choosing Your First Scent

If you’re unsure which scent to try:

• Playing it safe: Fresh Cotton & Sea Salt is universally appealing
• Citrus lover: Orange & Neroli is a customer favourite
• Warm preference: Coconut & Vanilla is comforting and popular
• Sensitive skin: Start with any Sensitive range option

Final Thoughts

Wild has earned its popularity by delivering on its promises: effective natural deodorant in sustainable packaging, with scents people genuinely love. The refillable system makes eco-friendly choices convenient, and the subscription model ensures you’re never caught without protection.

Making the switch does require patience during the transition period, but most people find it worthwhile. You’re not just changing deodorant brands—you’re reducing your environmental impact and treating your skin to gentler ingredients.

Ready to explore Wild’s full range? Check out our Wild brand hub for detailed reviews of every scent, or take our Find Your Perfect Deodorant quiz for personalised recommendations.