Native's 2026 Reformulation: What Changed
Native says its reformulated stick is free of baking soda. What the brand's own pages say, where that claim does not hold, and what it means for UK buyers.
Native reformulated its deodorant in 2026, and the brand now says its stick contains no baking soda. Our Native reviews were written against the earlier formulation. This page records what we could and could not verify against Native’s own pages, and it is the reference every one of those reviews links to.
Everything quoted below was read off the named page on 4 September 2026. Where we could not read something off Native’s own page, we say so rather than fill the gap from somewhere else.
What Native changed
Native says the reformulated deodorant stick is “Free of aluminum, parabens, phthalates, ozokerite, and baking soda” (Native press post, accessed 4 September 2026). That sentence is Native’s statement about its own product. It is not our finding, and we have not tested either formulation.
The same post states the reformulated line runs to a stick in 32 classic scents and a deodorant spray in 10 classic scents.
Native’s own product page for the classic stick describes it as “Our award-winning aluminum-free formula just got an upgrade!” (Native, accessed 4 September 2026). That page does not mention baking soda either way.
When it was announced
Two first-party sources give two different dates for the same announcement, and both carry the identical “free of” sentence:
- Native’s own press post is dated May 20, 2026.
- The Procter & Gamble newsroom release is dated June 25, 2026. P&G has owned Native since 2017, so this is the parent company publishing the same news.
Neither is a second-hand report, and neither outranks the other. We could not establish which is authoritative, so we do not state a single announcement date anywhere on this site. If that is resolved, this page changes.
What is in it now
Native’s page for the Sensitive stick prints this ingredient list:
Caprylic/Capric Triglyceride, Tapioca Starch, Stearyl Behenate, Magnesium Hydroxide, Butyrospermum Parkii (Shea) Butter, Fragrance, Cocos Nucifera (Coconut) Oil, Magnesium Carbonate, Oryza Sativa (Rice) Bran Wax, Piroctone Olamine, Bisabolol, Tocopheryl Acetate, Zingiber Officinale (Ginger) Root Extract.
The same page states the product is “Free of aluminum, baking soda, and parabens” (Native, accessed 4 September 2026).
Note Fragrance in that list. On Native’s own page, “Sensitive” does not mean fragrance-free — it is a scented product, and a reader who reacts to added fragrance rather than to baking soda should read the list rather than the name.
We could not read the classic stick’s ingredient list off Native’s own page. On 4 September 2026 the classic Deodorant Stick page rendered no ingredient list at all. That is the fourth time we have tried since 30 August 2026 without one appearing.
We are not filling that gap from a retailer listing, a press release or a search result. An ingredient list is verified against the brand’s own current product page or it is not stated. So we cannot confirm from an ingredient list what the reformulated classic stick contains. What we can report is Native’s own claim about it, quoted above.
Where “baking-soda-free” does not hold
This is the part a reader is most likely to get wrong, because the headline invites it.
Native’s Plastic Free Deodorant Stick page, read the same day, prints an ingredient list with Sodium Bicarbonate — baking soda — fourth:
Caprylic/Capric Triglyceride, Tapioca Starch, Ozokerite, Sodium Bicarbonate, Magnesium Hydroxide, Cocos Nucifera (Coconut) Oil, Cyclodextrin, Butyrospermum Parkii (Shea) Butter, Glucose, Fragrance.
That page carries its own, different “free of” line: “Free of aluminum, parabens, and phthalates” — which does not include baking soda, and does not include ozokerite, both of which the reformulated stick’s line does. Native’s page title for the product reads “Plastic Free Deodorant Stick - Last Chance” (Native, accessed 4 September 2026), which on Native’s own site marks a product being sold through.
Two things follow, and both matter more than the announcement does:
- The claim belongs to a SKU, not to the brand. “Native is baking-soda-free now” is not what Native’s pages say. One stick carries the claim; another Native stick on sale the same day lists baking soda fourth in its ingredients.
- The wording is written per product. The three Native pages above print three different “free of” lines. Reading one of them as a statement about the whole range is the error to avoid.
What this means for the Sensitive line
Our Native reviews describe the Sensitive line as the baking-soda-free choice, and that is the framing this page corrects.
On Native’s own pages today, being free of baking soda no longer separates Sensitive from the classic stick, because the brand now makes that claim for both. What we can source is narrow: the Sensitive page prints Magnesium Hydroxide and no Sodium Bicarbonate, and says “Free of aluminum, baking soda, and parabens”. What we cannot source is the classic stick’s ingredient list, for the reason above — so we cannot tell you how the two lists differ now, only what Native says about each.
Whether baking soda is a problem for your skin is a separate question, and one we report rather than answer. See Is Baking Soda Bad For Your Pits? for what the published evidence shows and who says it.
Can a UK reader buy this?
On the evidence we could gather, not from Native directly.
Native’s FAQ states: “We currently only ship within the United States but hope to ship to additional countries in the future.” On the UK and EU specifically, the same page states: “Our team is currently working to make some adjustments to our website, and we are reworking some of our internal processes to improve the delivery experience for customers in EU & UK. Unfortunately we have to pause shipping to these countries while we implement these changes.” (Native, accessed 4 September 2026.)
We found no UK stockist for Native. What surfaces here is import and marketplace listings rather than a UK retailer’s own listing. Stock reaching a buyer that way can be of any age, which means a UK buyer cannot tell which formulation they are receiving — the reformulated stick, or the one our reviews describe.
Native is also a US brand writing for US buyers. Its classic stick page gives sizes as 2.65oz and 3.1oz. A US listing is not evidence about a UK product’s size or its ingredients, and we do not treat it as any.
What we are doing about our reviews
We hold 37 Native reviews, and they were written against the earlier formulation. We are correcting them rather than quietly leaving them:
- Every Native review is receiving a standing note recording that it describes the earlier formulation, that Native now claims otherwise for the stick, and that Native does not ship to the UK.
- The claims that the product contains baking soda are being removed from those reviews, because we can no longer source them.
- We are not replacing them with the new formulation’s details, because Native’s own page does not give us the classic stick’s ingredient list to work from.
We have not reviewed the reformulated product. Nothing on this site should be read as a test of either version, and we will not write one until there is a product a UK reader can actually buy and a list we can check it against.
Sources
All accessed 4 September 2026.